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Yep, 'good' is gonna vary a lot.

It is in the eye of the beholder,..

I must say it's in none of my eyes; neither the big main one hung above my fang stuffed maw nor any of the ten others perched atop my writhing eye-stalks.

I mostly use 'good' like I use 'self', 'benevolent state' or 'adventurers powerful enough to defeat me'.