I'm glad you asked.

Is Coca Cola, Coca Cola Company?
Is Golf, VW company?
Is Windows, Microsoft?

No. None of given examples is not the company. However those are the Top Brands. If Golf sales are low, VW is in trouble. If CocaCola becomes 10th most popular beverage, CocaCola Inc. is in trouble. And if Windows makes something so bad that it's less prevalent than Linux, Microsoft is in a big problem.

SteemIT is the flagship, a case study what/ how you can make some use off a coin that pays likes in crypto. If that product is not working, the whole concept is wrong and there is no value.

Just saying "we need more users" is like saying we need air to breathe. It doesn't provide much useful information.

How this can be written so it's understandable?

According to every known model in economy, value of something that is network-like has one variable, number of users. Some models use log(), other are making some exponents, but in the core, there is a number of users.

If you don't believe me, take some stats from archange and compare the number of users with the proce.

You want some practical ideas, here:

• forget about the fee for sign-up. Fee = scam in 99% of cases. Total profit from that is not even 1000 $ per day, just forget it, those are peanuts
• instead of supporting the same pointless authors, try to make a contract with someone who is making valuable content. Seriously, make a contract
• And for Christ name, make "guest" option. What is the point to have a blogging platform, that is not accessible by regular people? and if you want to interact with it, you need to pay? or wait for a couple of weeks?

Other social media platforms do not provide rewards

Yes they do, but you don't understand what the award is!

Facebook = communication with all my friends, cool links, ability to buy/sell stuff and to interact in various gorups

Instagram = nice girls climbing mountain, daily dose of beauty, priceless

You can't buy love. If you try to buy it, it's called prostitution :D
That's the catch, if the product is good, people are going to use it for free or they will even pay for it.

If it's not good, and not having WYSIWYG editor is not good, people are not going to use it even if you pay them, because it's not worth it.
Also, if there is no selection - there will be no interactions.

How do I know? SteemSTEM made their own Front-End. We were not able to bribe our users, those who are writing for steemSTEM to use it, even for the additional 5-10$ per post. Why? Because it was not user friendly.

So, again. if you want this place to survive:

• make some contracts and pay competent people
• make sign-up seamless. learn from SNAX
• create "guest" option, so anyone can interact
• make Trending page worth looking at

Repeat it for 6 months - become rich