The best times to post on social media are when the people you want to see the content are on the network.

That’s the easy answer.

And not a useful answer. Until now.

There are best practices for each social network, and the data from these 23 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.

Download Your Best Times To Post On Social Media Template Bundle
Before we dig into the details behind our research, snag this free template bundle. It includes our Best Times to Post on Social Media infographic (which covers Instagram, Facebook, Twitter, Pinterest, LinkedIn, and Google+), plus three Google Analytics custom reports that will help you find your own best times to post (backed by your own data).

Schedule And Republish Your Social Media At The Best Times Without The Guesswork
What if you could republish your best social media content at the click of a button? What if you didn't even have to think about it? What if it magically scheduled itself?

There's no magic involved, but it is possible to schedule your best content to automatically repost using ReQueue:

About The 23 Social Media Studies...
After digging around the Internet a bit and analyzing our own data here at CoSchedule, I compiled some research from within the past year and more recently, breaking it up into more palatable chunks of information. I’ll be referencing several sources in this blog post, including:

Huffington Post's updated compiled research
SurePayroll's compiled research
Quintly's updated original research
Post Planner's compiled research
Later's original research
AdEspresso's compiled research on Instagram
Falcon.io's compiled research and analysis
In addition, these are a few bonus sources that may be slightly older than a year:

Neil Patel’s research and compiled data on Quick Sprout
MarketingProfs' compiled research from several TrackMaven reports
Elle & Co. compiled research
FastCompany's compiled research
TrackMaven's research
Chron's compiled research
Kissmetrics' compiled research
Fannit's compiled research
Dustin Stout's compiled research
HubSpot's roundup
TruConversion's compiled research
Forbes' research from a TruConversion case study
Buffer's original research
Buffer's updated compiled research
Fast Company's compiled research
NOTE: Many of these cross-reference the same studies. However, not all draw the same conclusions from that data.

Let's get to it.

How Do You Factor In Time Zones?
Did you know that Arizona doesn’t practice daylight savings time?

It’s timing nuances like these that make finding the perfect times to post even harder. Before we delve into the best times to post on social media, let's take a look at the best time zones.

50% of the U.S. population is in the Eastern Time Zone, and the Eastern and Central combined represent almost 80% of the U.S. populatio