Anti marketing is unethical?

Anti-marketing is a defensive tactic which originates or is born from the customers themselves. Until a few years ago, when we wanted to complain about a service or brand, we only had a few options such as calling customer service or writing a letter, in many cases, we described it to our friends and family to comfort and warn them. Nowadays, by making these claims person to person, they reach the company and thousands of its customers in an exponential way, through social networks, including the establishment of web pages, forums, blogs, dedicated to 'repudiate a brand, product, service or even a particular character. Similarly, specialized digital portals were implemented in which users can leave negative or positive evaluations as well as write down their respective observations.

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Recently a friend told me about a bad service she received in a restaurant, she asked me to please make negative comments on the social networks of the business and asked hundreds of other people, the manager of the establishment called her to apologize and fix her bad impression. This would be an ethical anti-marketing, responding as a customer to the non satisfaction of the product purchased, however there is and widely used an anti-marketing whose objective is to increase or increase marketing, using insincere practices with customers.

Some products manufacture their own anti-marketing to be noticed creating that many people come to know it given the negative publicity that have been manufactured, something like what certain celebrities do to create scandals to gain publicity, this system does not respond to the ethics of the seller and much less to that of customers or consumers, they are especially unethical strategies. Specialists affirm that negative publicity is much more effective than positive publicity, since it brings an avalanche of clients out of curiosity or real interest, it must be handled with great care because it can have a negative impact on the company or product. When referring to this type of marketing, which intelligently and anti-narcissistic, is able to subtract value to the manipulative use of marketing, to place itself in the consumer's place, but with the purpose of attracting more customers, more future buyers.