From Google Warns Action Against 'News' Sites Misleading Users

For the fake contents online, Google announced it may take off from its news index, the websites which conceal information about their ownership, primary purpose, country of origin or mislead users.

New guidelines, the technology behemoth said it aims to organise the entire world's news and make it accessible to readers, while providing the best possible experience for those seeking useful and timely news informations.

"Don't mis-represent yourself or your purpose. Sites included in Google News must not mis-represent, mis-state, or conceal informations about their ownerships or primary purpose, or engage in coordinated activity to mislead users. This includes, but isn't limited to, sites that mis-represent or conceal their country of origin or are directed at users in another country under false premises," the search engine said.

Stressed that original reporting and clear attribution were important factors for inclusion in the Google News index besides the use of datelines and by-lines in content for websites publishing "NEWS".

"Your site publishes aggregated contents, separate it from your original work, or restrict our access to aggregated articles via a robots.txt file," it said.

Feedback from its users, Google said they value "news" sites with author biographies and clearly accessible contact information, such as email and physical addresses and phone numbers.

Guidelines also made it clear that "advertising and other paid promotional material" on news pages "cannot exceed your contents".

News may also remove sites participating in "other misleading practices not listed in these guidelines", the Mountain View, California-headquartered company said.

For the failure to follow these guidelines may result in the removal of your article(s), or entire site, from Google News," it added.