Politicians. Haha, now I know you wanted to have a positive spin on this but there is a dark side to it too.

Looking at this from a South African perspective our politicians have a special nack of using emotions to exploit their positions and agendas . Recently a massive dump of emails surfaced exposing the rampant levels of corruption within the South African government, implicating several ministers and our President.

A UK company called Bell Pottinger that specialises in PR and the manipulation of emotions was brought in by people implicated in the emails to push a specific agenda within South African politics, severely damaging the economy and race relationships in South Africa. As each day goes by we learn more and more about the damage these people have done.

Being able to exploit the emotions of people is a powerful ability, one which I would like to think would be used more to do good and create things of beauty rather than to damage and destroy.