Ubex, The future of Advertising

chukwukahonour (35)in #ubex • 6 years ago

Nowadays, with the advance of technology, digital advertising is in great demand. Marketing has been considered an integral part of any business. since it allows attracting new clients, disclosing information about the activity, which will improve performance and eventually become a leader in any segment, which will attract investors and much more.

However, there are many problems in digital advertising. The adequacy is low, when we look at the advertising industry today, we see that most ads do not seem to be properly targeted and are published completely as random ads. This prevents many advertisers from reaching the correct target group, but also creates a bad impression that the ad is not financially successful, in addition to poor targeting efficiency, non-transparent counterpart relationships and a high level of fraud . As a result, all parts of the relationship suffer, advertisers pay in excess for each customer involved, publishers receive fewer rewards and advertising consumers are not satisfied with their quality. Thus, Effective advertising is prevented from working and many companies start not promoting themselves in this sector. As a result of the problems mentioned above, the industry has really looked for an alternative to solve these problems and maintain market protocols. The platformUbex is a completely new platform that will make a difference in the advertising industry and that will provide solutions to many of these problems.

Ubex , will work through the use of artificial intelligence, and Blockchain technology that radically changes this game. Instead of annoying advertising, we now get only useful and timely relevant information. Ubex was created to solve all the problems in the advertising industry on a single platform. A client will not hesitate to contact multiple advertisers to address a sufficient number of hearings for each section. Ubex raises the level of digital advertising it offers and allows a customer to meet all their marketing needs on a single platform.

The platform is divided into 2 components: for site owners and advertisers.

Artificial intelligence works in three stages of filtering. First, a neural network evaluates the preferences of the user who entered the site, by category. In addition, according to these categories by selecting suitable candidates for advertising and then the third neural network predicts the success of advertising for a particular visitor, and already on the basis of all this selection will be the appropriate advertising banner choice.

The Ubex system will use programmable advertising, it is a complete set of algorithms that allow you to completely automate the selection of advertising, orientation and payment for advertising. When visiting a site connected to the Ubex system, the audience of this resource is analyzed, then targeted advertising is selected based on the specific data. Then there is a mini-auction between the advertisers, whose target audience is the visitor of the given site, the advertiser whose bet wins, will finally show his ad to the user. The complete procedure for data processing and auctioning is completely automatic, and it takes from 1 to 2 seconds, a person can only monitor the results.

Characteristics

There are no intermediaries that earn their unclear percentage of what. This is an important point, since it is possible to significantly reduce the possible costs of an advertising campaign and all the actors will be able to save their funds.
Instead of the usual intermediaries, there are algorithms that are based on artificial intelligence.
All information about transactions, contracts is always written in the block. Even the administration can not make changes in the detachment network, which greatly increases confidence.
The project solves many problems faced by ordinary marketing companies.
To facilitate the use of this technology, an UBEX ERC20 token based on Ethereum has been created. Smart contracts will make all operations within the platform fair and open.
Token

Token UBEX

Period of the ICO sale from May 21 to August 13, 2018

Ethereum Platform

Token type ERC20

Available for sale 2,880,000,000 UBEX (72%)

Token price 1 UBEX = 0.00001 ETH

Currencies accepted ETH, BTC, LTC

SoftCap 4,000 ETH

HardCap 24,000 ETH

Links of interest

Website: https://www.ubex.com

Technical report: https://www.ubex.com/WP/Ubex-Whitepaper-EN.PDF