Rudbeckia is a plant genus of the Asteraceae family, representing 23 species.

They are from North America. The flowers of Rudbeckia are grown as ornamental plants. Rudbeckia species are herbaceous plants, many of which are annual or biannual perennials. The plant features simple or branched stems, spiral, hairy, and daisy-like flowers, with golden petals and a black seed center. The predominant colors of the flower are yellow and orange, but some species also meet bronze, reddish and mahogany. Flowers are singular, semiduble or double.