Rethink online content delivery with Media Protocol!

Usually, the way we consume content is through the large media outlets like Facebook or Youtube. These corporations have perfected an engagement cycle that targets the user with pinpoint accuracy, raising the platform’s notoriety but leaving the content creators with “breadcrumbs” when it comes to revenue streams. With blockchain technology, however, content creators and consumers could potentially cut these big intermediary platforms and advance the space even further with proper engagement/reward ratios.

Building bridges for the content of tomorrow

With the help of MEDIA Protocol brand, content creators and publishers can deliver relevant content to their consumers in a more scalable and transparent way that take advantage of the most efficient online delivery methods. The need for such a protocol has grown exponentially as the current social media outlets have created a symbiotic relationship with their content creators. Whereas the majority of the produced engagement is funnelled on the platform as a whole rather than on the creator, who puts the “blood sweat and tears” in creating quality content for an audience.

Media Protocol is an ecosystem that directly enables financial incentives. With the help of an ERC20 token, consumers can be compensated for the content interaction and the generated data as a consequence. Thus, content creators can better gauge what sort of content is relevant to their audience, and the consumers have a direct interest in curating the content available on the platform, creating a self-regulating platform that fosters transparency and quality content. So what options do consumers have once they’ve earned reward tokens for content interaction? Here are some possible options:

• Tipping your favourite content creator through the protocol interface
• Pay for premium content like subscriptions or “pay per interaction” deals
• Exchange for any other ERC20 based token

The Media Protocol Token Economics

The internal token economy of media protocol will function as a two-way token flow between the two main parties, consumers and promoters, here are the key performance indicators:

• High Demand - as publishers and content sponsors are required to purchase MEDIA protocol tokens for marketing and promotional campaigns, a reasonably high level of token demand is expected.
• Limited Supply – ultimately, the users and content creators will dictate the flow of the token supply, as users decide to hold it for it’s increased value the scarcity is poised to grow as well. Achieving a free market economy is paramount for the MEDIA protocol platform.
• Exchange rate friction – to exchange cryptocurrencies between themselves and in fiat imply an inherent level of resistance, but as time goes on and blockchain efficiency increases, the overall transaction cost is expected to decrease dramatically over the coming years. The ecosystem proposes a series of gamification techniques and timely in-protocol payments to reduce the effects of exchange friction.

Building a sustainable economic media model is MEDIA protocol’s mission as the era of “blind marketing” is taking its final bow, with the power of Smart Contracts all actors can finally have a meaningful choice on the table!

To find out more about this exciting media platform be sure to check https://www.mediaprotocol.org/.