[閒談台灣中華職棒CPBL] 樂天桃猿(?)與點數經濟

in #cn • 5 years ago


source: https://udn.com/news/story/6811/4058984

近年中華職棒的票房冠軍，拿下過6座總冠軍，我之前發文章談過的Lamigo桃猿隊，前一陣子終於找好買主，股權百分之百賣給日本樂天集團，成為中職史上第六度易主的球隊，也是第一次有台灣球團被外資集團看上。可以看看這個新聞：

日本樂天買中職Lamigo背後盤算：圈粉台灣破Line障礙，目標複製「點數經濟圈」

這篇報導裡提到，樂天亞洲總部營運長渡邊崇表示「樂天希望透過加盟（中職），讓台灣更認識我們的事業。而樂天之所以如此積極在台灣插旗，為的就是在日本之外，竭盡所能把消費者圈入，在台灣實現另一個完整的「點數經濟圈」。

這幾年來，樂天開始在台灣經營面對消費者的購物，信用卡，線上旅遊等等業務，但遭遇的主要對手不是本土企業，而是同樣來自日本的LINE，也在向這些領域發展，買一支職棒球隊，而且是經營卓然有成的職棒球隊，應該是很不錯的一招！

我個人覺得樂觀其成，總是比金控去買好多了。而台灣內需規模不足，外資才能買得動，也是沒辦法的事...

如此一來，運動可能可以玩得更廣更有趣吧！哪一天真的跟區塊鏈扯上關係，大概也不用太意外了....

順帶一提，昨天是Lamigo最後一場中職的例行賽，比賽湧入近2萬名球迷進場，不少球迷自製看板感謝Lamigo伴其成長....


source: https://sports.ltn.com.tw/news/paper/1322715

#lifestyle #jjm #busy #business #sportstalk #palnet #zzan #mediaofficials #actnearn #marlians #neoxian #lassecash #upfundme #sct #sct-cn #sct-freeboard
5 years ago in #cn by
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