Using Tech To Help Fight Food Fraud
Food fraud is a multi-billion problem and today you can find dozens of different products that are commonly being faked in the market.
Because of the issue there is increasing concern over the reality of what is going into our food, there has been a growing need for transparency for years.
From honey to seafood samples and much more, many products in the market today are not what they seem and might not even contain any of the ingredients that you think you are purchasing when you buy it.
To try and deal with that issue a variety of suggestions have been made, including the introduction of one 'verification company' or another that has been tasked with testing and confirming the quality of various products in the market.
Increasing transparency with blockchain tech
Blockchain technology has also been suggested as a solution to be incorporated into the mix.
It is one solution that has been made which can help food and other products to be traced right to their original source. It has already made its way into the food industry in a variety of ways, as it has in many other markets today. It is likely to continue to become a large part of our shopping experience and overall continue to be more heavily incorporated into our food market future.
Another solution that is being tested in supermarkets in some places around the world is the introduction of new sticker symbols that are supposed to help people find out the truth about the food products that they are buying.
The stickers are an effort to try and rebuild confidence in the market, one solution to try and tackle the food fraud.
One of the first companies to be approved for the sticker is a honey company. Ultimately they are hoping to use the program to verify a wide range of product claims in an effort to promote authenticity and more food transparency.
In the image above you can see that honey company which has been the first product to be approved. As well, on the second image above, you can see there is a heart-shaped logo and this is the BSI logo that people can use to verify the product.
From blockchain technology to verification programs and more, people just want the truth about what they are buying, and they want safety above all when making their food purchases. This can be achieved in a voluntary and creative fashion and doesn't have to be a problem that we turn to government to help us to solve.