The Story Of Max Factor...An unprecedented success story

It was founded in 1909 as Max Factor by Poland's Maximiliano Victoritz, it was successful in its first day, its sales in the year 1973 were $ 500 million. It was owned by the family for generations, Procter & Gamble bought the company in 1991 and remains a popular brand.

During the foundation years, Max was able to succeed with every new product he launched in the market, able year after year to build confidence between him and the women who use his innovations. Over the years the company moved to his sons Frank and Davis, and after the death of the founding father in 1938 many family members entered the company, next to the two sons. Then the company's successes were followed by unprecedented innovations in the field, and the expansion of the work towards cosmetics for the beauty of men.

One of the highlights of the company's history in the world of make-up, the production of water-resistant products in 1971, the color-free mascara in 1988, and lipstick, which lasted 12 hours in 2000, and in 2008 was issued mascara that gives eyes the magic of false eyelashes.

Today the brand is still at the height of its success, and has a special place in the hearts of women who are interested inmake-up.

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In this photo Max Factor puts the make-up of an actress for a film tricks.

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