Buy Red Sell Green
Right from long time ago, you've probably heard the saying, "Buy red, sell green." And what this saying means is that - you should buy an asset when the price is low, and sell it when the price is green. But in real life, people do the direct opposite.
People will often wait until an asset is green before they buy - and that means that they buy green. And in the same way, people often sell assets, when the price is red; instead of buying at that time. Hence, the average trader does the direct opposite.
And this is all because of fear. Fear is the number one factor that makes people act this way. It seems very illogical to lots of people, when you tell them to buy an asset, when the price is low or red. People fear that the price may never go back up - but usually it does.
People prefer to wait until an asset is in bull run, before they start buying, but in reality that's the risky time to get in - because there are high chances that it will reverse at that point. 90% of people buy green and sell red - and that's why there are more losers than winners.
When you observe the current bull run in the crypto space, you'll see that it's the people who bought assets when it was red, that will be selling when it's green - and making the most amount of profits. While there are no 100% guarantees in trading, buying red and selling green - tends to work way more often than not.