From Marginal Podcast to Mainstream Persona [Part 1]

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So yesterday I finally announced that I was in partnership with @voronoi to launch @sndbox in our hopes to cultivate impactful content production onto Steemit and beyond. We've been working day after day to design the best strategies for introducing other professionals to the world of crypto and specifically to empower practice through this website, with this incredible community.

There are real reasons for why we both believe in this so much. First and foremost, we understand all too well the incredible limitations on creative practice in the world today. The vast majority of great ideas go undeveloped and left unrecognized by anyone. We ourselves have suffered through small-minded clients and suffocating budgets, holding our breaths because all that mattered was the capacity to do the work we believed in at all.

And @voronoi and I have gone through a great deal of this. Without going too much into our personal histories, there were many years where we fought for our ability to create. We used to steal toilet paper from bars in order to cut our costs. We rented both studio and home from a drug addict in order to maintain our low rent. We threw ourselves at the wall again and again, praying that our ideas and proposals and grant applications and competition entries would stick.

The reasoning to start this endeavor is a very personal one.

I don't want to speak on behalf of all four @hitheryon members in my posts so instead, I'll be doing a series of posts of why the work we prepared through @sndbox is so meaningful to me personally. I hope this gives you a better insight into why I do what I do and what I hope we can all get out of our dreams for Sndbox.

Making a Small Voice Heared

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As the title suggest and as many of you may already know, “Hansik House” is the name of the podcast I started with my wife almost a year and a half ago. We were nearing the end of graduate school and we wanted an outlet for some of the social aspects of the work we did. I deal a great deal professionally with my heritage in South Korea, but nowhere amongst government meetings or development work did we have an opportunity to discuss the state of today's Korean society. We knew that some of these themes should become vivid discussions so we snagged a microphone off of Amazon and got to work.

Through the thick and thin of several months, we put out a monthly podcast in 2 languages for each episode. We invested countless hours into research, production, editing, and publishing. We tried everything from joining dozens of Facebook groups, shamelessly inviting “friends” that I had lost touch with, and doing everything else in order to make our voices heard. Little worked.

Week after week, we were lucky to get even 1 or 2 new likes on our Facebook page. We published more and more content but nothing seemed to get new people listening. At this point, we understood well the inherent boundaries of “social-media” and that there was nothing inherently social about it, only effective marketing.

So what did we do?

We learned about Steemit and how we could make a “Sndbox approach.”

Join me tomorrow for the next part of the recollection!