Cake "Adee Kak Nah" in Mereudu, Aceh
In Meureudu itself, many shops or kiosks selling this special cake, along the main road connecting the city of Banda Aceh with the city of Medan, looks lined up shop or kiosk selling it, because this area is the "warehouse" of the adee makers. Of the many home industry here who try business in the field of making this cake, there is a name that is so famous. The name is then used as a brand by the owner for the cake that he produced.
Pioneered by a businesswoman named Hj. Rosna H Yahya since 1982 ago, now Adee cakes with the brand "Kak Nah" which is no other nickname of this woman, is known not only in around Pidie Jaya, but also known in banda Aceh, Sigli, Bireuen, Lhokseumawe, Langsa even to Medan. Because of this brand name, many people who think that the adee cake maker is just a Kak Nah.
The effort pioneered by Rosna, originally just a small home-based business, because only to meet the demand for cakes in some coffee shops around his residence. Seeing his cake much-loved people, Rosna then ventured to enlarge his business, he began to bring the processed products into the Meureudu pasa, it was only about 15 to 20 pan only and have not used the box cake like this. Without warning, adee homemade selling in the market, this makes Rosna increasingly convinced that the adee cake is also a good prospect in the future.
Not wanting homemade cookies claimed by others, Hajjah Rosna patented the trademark for adeenya cake, be adee "Kak Nah" This is the first adee cake that trademarked. In order for this traditional cake to appear more "elite" and deserve to be brought as a souvenir, this woman entrepreneur then pack her homemade cake in a box of cakes complete with the brand with a design that is quite interesting. Rosna's business instincts do not slip, after the homemade cake is packaged in an interesting, buyer's demand continues to experience a very significant increase.
Currently, in its central factory alone, it has been able to employ about 35 workers with a turnover of 1,500 to 2,000 baking pans per day, not just selling cakes at its outlets in Meureudu, but also distributed to dozens of branches from Banda Aceh all the way to Medan. There are two variants of this adee cake yautu adee flour-based flour and there ade cassava based cassava, both the same bestsellers.bold How to peddle this ade cake as souvenir is also somewhat unique, unlike Bika Ambon Medan is already packing in the box, adee cake displayed in oulet with loyangnya, if there is a new buyer cake was removed from the baking sheet, then put in the box. For the first time to come to the outlet, would be surprised to see a pile of pan contains a brownish cake that lined the window display. There's a reason for the quack maker to keep this way of peddling adee, according to
Syarifah, one of Kak Nah's outlet keepers, the cakes left in the baking dish will be more durable and not stale, after all this way, the buyer can immediately see the "physical" of the cake and can choose his own cake from which baking dish to buy.italic
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