Essential SEO For Your Website

SEO propels your website to visibility, and you need to follow some basics in order to give yourself a fighting chance against the hundreds of other sites which you are competing against. Sure, you can hire an expert, but this isn’t brain surgery!

Firstly, use your links the smart way. Don’t link to any old crap! Instead, link to niche and industry authorities, thought leaders who can boost your own credibility and authority by showing you’re a part of the conversation. You’ll also want them to be relevant to your website and its content – it’s about respecting your audience and theirs, maximizing the benefits for everyone.

At the same time, you’ll want to focus on the backend of your site and its meta descriptions. Giving these as much information as possible is essential for visibility, and helps people decide whether to visit when finding you on Google – do the same for images, too!

Of course, keywords are an old stalwart, and you want to ensure you’re following best practice. Don’t use them too much by stuffing, and instead focus on the content with a minimum of keywords for articles that man and machine love.

Speaking of content, write useful content that’s actually helpful. Nobody likes content that is generic trash, and if that’s what you’re producing, you’ll lose visitors and rankings very quickly. Thoughtful and well researched articles are key!

Most of all, be flexible. While the SEO industry is constantly changing and adapting, the core values remain the same.
You don’t need to overthink this – just give a quality attempt with everything you do.

For everything you can’t – hire an expert!