What Should You Do if You Want to Build Network Marketing Business

You do not need to have a Master’s degree in mathematics in order to understand the mechanics of a network marketing compensation plan.

You have to understand, a subject like accounting might be a difficult subject for certain people, but they still learn about it because they have to balance their checkbooks! The same goes for network marketing compensation plans because one wrong ‘move’ by placing the wrong downline could result in thousands of dollars of lost income! But one thing is definitely certain; you must build depth in your network marketing business. (Depth means sponsoring downlines who have their own downlines down several levels deep)

Depth building is different from building width. When it comes to building width, all you need to do is sponsor tons of downlines personally. All those downlines are ‘parked’ directly under you and you will be spending most of your time taking care of all those downlines because these people are most likely your personal contacts, friends and relatives.

Building width is very good, but there is one problem… if you go too wide, you will wind up having too many ‘babies’ to take care off. You cannot take care of so many people at once. Face it; network marketing is a business that involves personal training and face to face interaction. To be truly effective, you must be prepared to spend some personal time with your people.

Let’s say that you have 5 downlines that you have personally sponsored. Assuming that you have a full time job, you can only effectively spend one of your nights for each person. Your downlines might have their own prospects and they will bring them to you because you have more experience than your newly signed up downline.

If you have more than 10, it will be very difficult to manage all of them and your downlines will be neglected. This is one of the reasons why some people perceive network marketing to be a bad business… because their uplines have no time for them!

Building depth is very important because you don’t just want to be the person with all the downlines; you want your downlines to have their own people as well! You want them to be independent and strong!

Here’s what you need to do. When you find the right person, the person whom you feel he or she is worth your time, you must train them to find their own downlines first. When they sign up their new prospect, you mustn’t stop there; you must train your downline to help HIS/HER downline to sign up new people as well.

The goal is to reach three levels deep. Why three levels? Because your goal is to teach your downline (the one you personally sponsored) to become a TEACHER. You want that teacher to teach others how to be a teacher as well.

Do you follow me, here? Let me make it really simple:

- You

- Level 1 – Teacher of a teacher

- Level 2 – Teacher

- Level 3 – Learner

You have to follow this formula because it will not work if you stop at level 2. If you stop at level 2, your ‘line’ will not be independent enough. Because you will still be the one teaching teachers over and over again. You will only be independent if you have LEADERS with their own downlines teaching others without your intervention.

Now THAT… is leverage – the key towards building a solid network marketing business.