tapping the network effect in social media marketing.

in #ocd4 years ago

commercial internet has early in the 1990s introduced some radical business ideas which will help in viral growth through the power of person to person via email business could be reach exponentially more customers that usuall with zero cost accustomed to printing and mailing catalogs buying expensive traditional marketing.

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the rise of social network viral growth without much on email, social media provide viral transmission of all sorts of trends, memes, fads, offers and gossip. social network thrive making it ridiculosly tempting to pass something on the entire network.

its ridiculosly easy with everyone stream to like, comment, retweet and otherwise just think of it, but just the platfrorms are designed to create virality dosen't guarentee they will because there so much competing noise.

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for instance small fraction of fans and follower given post their feed two resasons;

  • The platforms deliberately throttle back the volume of shared activity to a level manageable for users, and
  • Even when a given post is delivered to the news feed, some fans will never see it if they don’t log onto the site frequently enough.