This is one of the most important task of the marketing management is media planning , the media planning is an integrated oart of marketing the business need to creative platform of the company.

Marketing needs planning and coordinating between the marketing of the company has some programming which are;

• More effective.

• Economical.

• More adapted to market conditions.

• Adaptable the growth needs of the company.

A good media planning is has a result of the effectiveness of the company marketing, development and implemented in your marketing research ;

• Analyzed your customers and clients.

• Analyzed your completion.

• Analyzed your offerings.

• Determined how you will differentiate you business and its offerings in the markets.

• Decided on your company creative platform.

• Completed a detailed market analysis.

• Prepare a comprehensive marketing plan.

The media planning has large responsible to play in image your customers in various forms of advertising and promotion. The media choose either you a getting the good result of the money you are spending, the media effective is to advertised your product in different media in creating synergistic effect.

components of a media planning.

• Newspaper.

• Flyers.

• Handbills and coupons.

• Magazine.

• Radio.

• Television.

• Planning promotional event.

• Special promotional activity.

newspaper.

The newspaper form of advertising unselective and would will get your message or information in large geographic area.

flyers

This are newsprint pages in completing the devoted to advertising of the company, it may be in black and white or colour but nowadays it is mostly colour.

Handbills and coupons

Handbills and coupons are letter size or smaller paper sheet that are mostly printed on both sides.

magazine advertising

This are generally targeted form of advertising, that are usually much more expensive than newspaper, flyers and handbills.

radio

Radio this a very effective elements of the media plan, many people listening to radio while doing something it could be driving, working, working at home and office.

television

This a powerful way of advertising that is equally effective for image building and price and item.

planned promotional event.

A very good way of stimulating customer interest by anniversary sales, new product introduction event, seasonal holidays( Christmas, thanksgiving and Easter) etc.

special promotional activity.

This a covers literally anything and everything that falls outside the regulars media it could press release, sponsorship of sports teams and cultural event.

Media planning is very important in marketing management because it helps in making you product reviews to the world with the help of various media and you get you return of you advertisement in million of dollars.