and you know why to put keywords rather than: curator, manager, specialist, expert - it gives common idea. if you want to stand out, what you do have search for the words that gives value:
content validation; content process, message identity and sistemisation.
Even you may create "social media lean management" (ok, maybe I went to far :)))
I guess you got an idea.
let the big name hire you, instead being employed by big name.