It’s hard to talk about augmented reality without bringing up major names like Google Glass, Pokemon Go and yes, even Snapchat.

The Venice Beach startup has had a rocky start with augmented reality. Their first generation sunglasses-mounted HD camera, the Snapchat Spectacles, failed spectacularly. And while their second generation model may be a slight improvement over the first, it doesn’t seem to be enough to tempt users to make a $150 purchase.

Still, that doesn’t seem to have stopped Snapchat from diving headfirst into augmented reality applications.

Most recently, the company has unlocked Snappables — augmented reality games — for advertisers. Big names have lined up to take advantage of the new advertising options: Bud Light, Candy Crush, and even Dunkin Donuts to name a few.

Much like advertising on Facebook and Google, the best part about Snapchat’s new advertising options is its options for customization. Advertisers can choose to filter ads by household income, parental status and age. How they come across this data from just a user’s Snapchat account is anyone’s guess.

But advertisers are not likely to care about HOW they have access to this information, only that they do.

Perhaps most interesting is that Snapchat will offer 500 pre-set audiences for advertisers to choose from. Anyone who has set up an online advertising account with a social media network knows the tedium involved in painstakingly selecting each demographic. This could be an interesting development for advertising platforms that we may see adopted on other networks as well, dependent on its success with Snapchat.

And while here at Lucyd we fully believe in the power of augmented and virtual reality to reshape the future of the human landscape, we’re fully aware of the fact that advertising is what makes the world go ‘round. Without money from brands supporting networks and content mediums, we wouldn’t have the multitude of entertainment options that we do today.

As for how this will impact the augmented reality industry in the near future, we will just have to wait and see.

What do you think about Snapchat’s latest options for advertisers to take advantage of augmented reality? Let us know in a comment!

IMPORTANT NEWS

1. The Lucyd eShop will launch July 31st, 2018. We aim to build a fun, convenient storefront where you can order the world’s most advanced eyewear. Not only will the eShop carry Lucyd Lens and other products we develop, we spent a lot of effort finding the best frame styles and technologies out there for our future customers. We want Lucyd to be the place to order smart and standard spectacles, with a wide selection of futuristic frames. Best of all, it will be the first place in the world where you can order prescription eyewear for crypto! BTC and ETH will be accepted at first. The Lucyd eShop will ship worldwide and guarantee every pair of specs it sells.

2. LCD tokens will be used as the rewards points for the eShop, in addition to previously planned utilities in P2P token transfers between smartglasses.

3. Part of the vision for the eShop is that we recognize the need for customization for smartglasses — they are not a one-size-fits-all product. The eShop will offer a range of personalization options, including various colors for most frames, and a number of different lens configurations.

4. We are on schedule to deliver the beta Lucyd Lens AR smartglass early next year. Remember, you will need to have purchased 5000 LCD during the ICO to participate in the beta.

Meet us there or shoot us an email anytime at info@Lucyd.co! If you have not received tokens from the ICO be sure to reach out! Don’t forget, LCD is now purchasable on idex.market/eth/lcd so get yours today. We have a handy tutorial for using IDEX on our Youtube: