Nobody ever wants to miss out

There were those evenings when I'll sleep early after playing rough football in the street as a kid.. After being forced to take my bath and wash off the dirt brown off my feet and legs.

"See as you dirty.. Go baff!"

I'll sleep off after the stress of having cold water pour from the holes of the shower on my body.

Then I'll wake around 10pm, move to the kitchen and see crushed chicken bones and foil paper carelessly placed on plates…
see siblings talking & laughing in loud tones in another room, round a lantern.

I'll step into the room and hear

"Bestwill, we thought you were sleeping"

Annoying stories of how my elder sister had brought some pieces of fried chicken and bowls of Ice cream and how they had all had their fill, will fill the air.

Having such meals was rare in those days. You know these things.

Elder sister will promise to make it up to me the next day. A promise you know won't be kept. Siblings will laugh & tease. Some will say they woke me, but I refused to wake.

Bottom line is, I had missed out. And I hated to miss out. I mean, who loves to miss out?

Its a thing in all of us to not want to miss out.

And once we can project our products in a way that we make people feel that they are missing something by not buying, we have won!

One way we can do this, is showcase our customers..
Showcase their excitement…
Brag about our work with facts & results..
Tell stories about how we do what we do..
Talk about how the product helps the customer & how 'terrible' not having the product feels..
And any other way that doesn't make us look like the ones who need pity.

I typed this post while ensuring my phone doesn't trip off before I finish. I hope you don't miss out on the point.

I love you.