Ideas can be transformed into cash through power of definite purpose, plus definite plans.

If you are among those who believe hard work and honesty alone bring treasure, Concealed that thought! It is false! Wealth, when it come in huge quantities, are never the result of the hard work.wealth come, if it come at all, in answer to definite requirements, based on the application of definite principles, and is not by chance or luck.

Generally speaking, idea is a thrust of thought that propel action by an appeal to imagination. All master sale representatives know better that ideas can be sold where product can't. Ordinary sales representatives doesn't know this, that is what make them ordinary.

A publisher of books discovered that there should be much to publishers generally. He learnt that people buy titles, and not the contents in the book itself. By changing the title of one book which was not moving, his sales on that particular book jumped up more than a million copies. The inside of the book was not touched in any way. He only ripped off the Cover carrying the title that did not sell well, and fix on a new cover with a title that 'box-office' value.

That is simple as it may be appear, was an idea! It was imagination. No standard price on ideas. Creators of ideas make their own price, and if they are very smart, they get it right. Moving picture industry manufactured a whole bunch of millionaires. Many of them were men who could not create ideas but had imagination to acknowledge ideas when they saw them.

Practically, the story of every great fortune starts with the day when creators of ideas and sellers of it got together and worked in harmony. You can be surrounded by expert who could do all that you couldn't do, the People who created ideas and men who put ideas into operation and made themselves and others extremely rich.

Many people go through life hoping for auspicious 'breaks'. Perhaps a favorable break can fetch one opportunity, but the safest way is not to rely on luck. it was auspicious break that brings the biggest opportunity of life, but 25 years of determined struggle must be devoted to the opportunity before it can become an asset.

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