Blockchain application——ONO uses blockchain technology to make young generation show and express themselves more freely.
All kinds of DAPP blowouts this year definitely, pessimists feel that the development of blockchain technology can't keep up with the "ostentation", there is a big bubble,but optimists believe that the blockchain's tomorrow is not far away. What I am more concerned about is, before tomorrow, will you occupy the high ground of future social market?
Xu Ke, founder and CEO of ONO, graduated from London University. In 2015, she led the team to develop the LBS-based skills value social app "ERA",and registers exceeds one million;The blockchain game Cryptodogs, which was developed and operated in 2017, sold more than a thousand ETH on the first day; Since last year, the team has begun to aim at the post-95s and 00s, developed ONO,which is based on the blockchain technology, it is a pan-entertainment social application that allows users to freely express and communicate deeply.
Let's briefly review the history.
The early Internet implemented the original intention of “promoting the equal exchange of information”, but the rights of the centralized platform were huge. The behaviors of modifying rules, deleting user information, and dividing up most of the revenue in the content value etc made users feel more and more anxious. From the perspective of industry development, Internet giants in various fields have already stabilized, and entrepreneurs develop homogenous products only for the purpose of individual short-term profit diversion, the long-term value to users is negligible.
Blockchain social products can use more nodes to ensure information security, and the consensus mechanism (rather than platform rules) protects users' voice.
Therefore, Xu Ke is not worried about competition from the existing big platform.She believes that the is no threshold for using social products at present, as long as we can find out the social attributes and pain points of the target users.
The younger generation was born in a more open and free environment. There is no shortage of information sources. They don’t want to be in "same frame" with their elders, or they are kidnapped by the "positive image of their work." They want to fully express their individuality and play different roles and communicate with people in depth.
ONO is characterized by defining attention value, marking user behavior, and visualizing user time, so that small users can also enjoy the benefits of time and content across the hierarchy (in exchange for gifts). This will change the situation that only influencers can realize.
What asked that the content can not be deleted in the blockchain content system, will not it bring policy risks, Xu Ke said that the user's freedom of speech is relative, freedom corresponds to responsibility, I believe that the new generation have the ability to rationally identify information.
Once vulgar content appears, even if the platform does not remove it from top to bottom, it will be voted to boycott by users.
Xu Ke believes that the location of the user can represent the living circle in a certain.Therefore, ONO cooperated with the high-tech companies to insert some blockchain programs based on LBS.For example, an anonymous chat room that “burns in 24 hours after reading” protects information security and expression, it is not just negative energy “spits”place, but also daily emotional connections;Game social and instant barrage within a fixed distance also helps create an atmosphere and deepen interaction. In addition, ONO also uses hot search algorithms and deep learning technology to generate more accurate tags, allowing common users to find interest topics and new friends in many-to-many scenarios, reducing churn rates.
In technology, ONO development is based on Ethereum. During the operation and testing of Cryptodogs, the team found that the public chain is easy to be congested, and the underlying technology is difficult to support high-frequency DAPP. If we let the surrounding nodes reach a consensus, the pace of confirmation of information will speed up.Therefore, ONO will preprocess information on the private chain to optimize the experience.
The team currently contains more than 40 people and recently acquired the blockchain technology team in Silicon Valley. Team leader Jeff Ma has more than 10 years of experience in the field of advanced technology management, and has served as the technical director of a number of listed companies. CTO Micky Lau, a continuous entrepreneur, has more than 15 years of experience in online games and social game development. He has worked for Kingsoft and Blueport Online.CMO Maggie Chow, specializing in brand integration marketing and platform operations, has worked for KEEP, DR Diamond Ring.
We also found that compared with the "commercial atmosphere" Internet companies, many blockchain projects value the interests of the community and users, emphasize sharing and win-win, and are not sensitive to profit and competition etc.
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Telegram: https://t.me/ONOUS