QIIBEE – LOYALTY ON THE BLOCKCHAIN
What is qiibee
qiibee is a program or stage created in blockchain, its goal is to bring together the market of loyalty programs that is right now scattered. Bring together the market by offering a program where clients can connect with each other, as it depends on blockchain innovation, we will associate as cryptoactive clients, however as opposed to having the capacity to advertise with cryptographic forms of money, clients can purchase loyalty tokens to cooperate in the same and trade purposes of loyalty between them. Loyalty programs are those that offer us benefits for loyalty or being steadfast clients to a particular brand, each brand has a particular program and clients or clients to get to the program offer a few advantages to their clients or clients, however to access these advantages should gather a particular number of loyalty focuses, to get to advantages, for example, rebates on mark items, coupons, among different advantages.
Mission of qiibee
We enable brands to run their loyalty programs on the blockchain and expect to wind up an productive stage that empowers brands to work their own, decentralized loyalty programs, where they keep full control. Brands can assemble their coveted application and to profit by the crypto and blockchain innovation, without having to consider the mix. In this sense, merging the loyalty advertise implies making a loyalty biological community that depends on a similar establishment and empowering diverse loyalty program proprietors to be perfect with each other. They can either move their current loyalty application from off-to on-chain, make another application or join an existing multi-mark application, in which the client can gather loyalty tokens from distinctive brands. qiibee will bolster them in this procedure in each part of their joining with the assistance of promoting organizations and the designer unit.
Problems qiibee are trying to solving
- high customer acquisition costs for the brands.
- loyalty points translate into an outstanding liability for the brands.
- Operational risks and inefficiencies inherent in loyalty programs.
- loyalty programs not offering their clients any options for exchange.
Benefits of qiibee
The benefit is based on two perspective which are Brand perspective and Customer perspective
Brand perspective
- Brands can “Plug & Play” with their loyalty program: How does it work? In a first step, the brand’s marketing department sets the budget for the loyalty
program, which needs to be converted into brand loyalty tokens. The qiibee
platform then creates the brand tokens and sends them to the brand. It is
important to highlight that the brand still has full control of the interaction with
the customer, for instance over its individual app’s interface. In addition, the
brand can also determine how exactly it wants to reward its loyal customers and
how it wants to configure the redemption process. - Increased level of engagement a brand can achieve: It has full flexibility in the construction of its reward and redemption structure. The fluctuation of the
brand’s token value in terms of FIAT also positively affects customer
engagement, since customers are seemingly interested in the value of the tokens
and are thereby incentivized to hold them for a longer period. On top of that, a
brand can tap into a large loyalty community of existing customers on the qiibee
eco-system, which makes it easier to boost new loyalty programs and attain a
high customer reach. - Elimination of liabilities on the company’s balance sheet: Since the tokens
that it will give out are tradeable and have a “real” value rather than constituting
a promise from the company to be delivered in the future, the tokens will not be
accounted for as deferred revenue. - Reduced costs and risk: Given that a brand’s program is built on the qiibee platform, the set-up costs for a new program are very low. Moreover, the
platform will offer customer targeting to boost the program’s efficiency.
Customers are also responsible for their own wallets, so the risk of a massive
data breach is mitigated.
Customer perspective
When looking at the customer perspective, there are again four key advantages of using qiibee for the collection of loyalty tokens:
- Overview of all their loyalty tokens collected from different brands in the
qiibee ecosystem: Customers can still use their favorite brands’ loyalty programs
and interfaces and later import the collected tokens into one common space. - Transactions with their loyalty tokens: They can trade them with other clients in the ecosystem, send or receive tokens from others and participate in the different brands’ redemption offers.
- All brand tokens are crypto currencies tied to the qiibee token (QBX): This will be publicly traded. This way, the brand tokens have a real value outside of
the brand context. - Cash out: The qiibee ecosystem offers the customer the ability to sell loyalty tokens for FIAT or other cryptocurrencies via third party integrations.
We want to take it to the next level — We strive to develop our technology as well as build and educate our community by organizing conferences and hackathons, co-create best practices and provide video tutorials on how to use the tools needed to create a loyalty application on our platform. In doing so, we, at qiibee, encourage the adoption of crypto loyalty.
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