Day 8 Update [39,511 Impressions, 7,949 Video Views, 104 Link Clicks] - Steemit Campaign On Twitter

pojan (67)in Steem Marketing • 3 years ago

Campaign Link On Twitter

My Steemit campaign on Twitter started

April 21, 2021, I started my first Steem campaign using Twitter social media, I did this to reach more Twitter enthusiasts so that they would be interested in the steemit blockchain media. and I have a target campaign for the next 10 days. And every day, for the next 10 days I will provide information related to the development of the post statistics that I made to carry out the campaign. Of course this campaign will be sustainable, and I will make it to a wider reach if this first campaign runs smoothly.

For the costs incurred in this first campaign around $50, or around Rp 730,000 in rupiah currency. For this campaign I chose “campaign Engagements” to attract more people to interact with the campaign Tweets I created.

Following are the tweets that will be promoted,

Why use Twitter Engagement?

Twitter has a unique potential to attract potential steem enthusiasts, online campaigns on twitter emphasize interactions with potential steemit enthusiasts later. And the features on Twitter make it possible to carry out campaigns so that they attract the attention of many people. Twitter “Engagement Campaign” can display unique promotional creations created, and can also link Steemit Links to make it easier for people who want to learn more about steemit, and most importantly can have a dialogue between the campaign maker and the people reached by this campaign.

Campaign Target

In this first campaign, I chose a target campaign in the Java Island area, this was done to attract Twitter enthusiasts in Indonesia to join steemit. If the first campaign is successful, then the next step will be the Asian region, and so on. For the age of enthusiasts who are reached between the age of 18 years and over.

The link used in the campaign

For videos linked to this campaign edited using a third-party application, why use video? This is done to attract more interested people connected to this campaign to see and enjoy every tweet of the posts featured in the video campaign. Here I also linked the link post that was created by @steemitblog to make it easier for the audience to learn more about steemit. The post that I link here is about STEEMIT - A GUIDE FOR NEWCOMERS.

Campaign creation results

The results of the audience statistics for this campaign are not visible yet because this is the first day of the campaign. However, for some of the results from the creation of this campaign I can show it in the form of screenshots.

Video used in the campaign.

By using two slides, the first slide contains an invitation, and the second slide contains news about steemit.

Setup Budget:

The total budget spent for this campaign is around $50, or Rp. 726,000 in rupiah currency. Meanwhile, the cost per day is around $5 more, or around Rp. 72,600 in rupiah currency. The total number of campaigns is 10 days from April 20, 2021 to April 30, 2021.

$	50
Total Budget	IDR 726,000,
Daily Budget	IDR 72,600,
Date	20 April - 30 April

Target audience:

The target audience for this campaign certainly includes men and women, I think this includes all very precise targets. As for the ages that we set in this campaign starting from 18 years of age upwards, I started with the ideal age for growth and development of ideas. Meanwhile, the location I chose was in the Java Island region, which includes (DKI Jakarta, West Java, Central Java, East Java).

Man	Woman
Ages 18+	and above
location	Java Island (DKI Jakarta, Jawa Barat, Jawa Tengah, Jawa Timur)

Target Key:

This is something that is very important to reach the target promotion targets. Here I enter important targets, namely writing, bloggers, vloggers and others. Meanwhile, in interest, it uses the tag freelance writing, investor and patens, marketing and others.

Target key	writing, blogger, vlogger, photography, cryptocurrency, bitcoin and ethereum
Interests	freelance writing, investor and patens, marketing, collage life, business and finance, nonfiction, arts and creatif, design, drawing and sketching, photography and other.

ADS Placement:

Ad placement will be shown on: timeline home, on profile, and search, using the TAP strategy (Twitter Audience Platform).

Ads Running,

Campaign Setup:

Campaign Link On Twitter

Total Budget	$50
Daily Budget	$5
Total Campaign day	10 days
Date	20 April - 30 April
Target Audiens	Man & Women
Age	18+ and above
Target key	writing, blogger, vlogger, photography, cryptocurrency, bitcoin and ethereum
Interests	freelance writing, investor and patens, marketing, collage life, business and finance, nonfiction, arts and creatif, design, drawing and sketching, photography and other.
Placement shown on	timeline home, profile, and search, using the TAP strategy (Twitter Audience Platform).
Countries	ndonesia
Location	Java Island (DKI Jakarta, Jawa Barat, Jawa Tengah, Jawa Timur)
Potential People Reach	987.8k - 1.2M

Result Day 8 [Report]

Day 8 of the twitter campaign, its reach has increased slightly from day six. This data is calculated from April 28, 2021 at 00.00 to 23.59 at night.
With 4,454 impressions per day.

Campaign by relying on gastric feed to all visitors who can be contacted in this ad, which is a notification stage for many people who do not know about Steemit, this is a marketing system, where we will not immediately get users who will join. instantaneously, but all of them require processing.

Where is the initial stage of introduction through advertising, and we will make it for several stages so that many people are sensitive to what we are promoting, we still have a lot of time, and this is the most basic stage in the online marketing system. Here I will show you the daily report April 28, 2021.

Today Update:

Impression	4,454
Unknown	1
Female	1,285
Male	3,171
Age	18+ and above (4,454)

Language Impression	4,454
English	3,843
Indonesia	1,432

Platform Impression	4,454
Desktop and laptop computers	58
iOS devices	1,160
Android devices	3,239

Tweet Interaction	9
Follow account	9
Video likes	35

1.1.jpg

1.2.jpg

Today Analysis

Today's total views are 4,454, this has increased impressions compared to yesterday. This is a daily update on April 28, 2021 where the highest views were 4,454, this has an increase compared to yesterday which was 4,375.

For these impressions. Impressions increased at 10.00 hours total 1,556 impressions, then at 08.00 it reached 933 hours, this is only part of the analysis I took, because every hour has different impressions. We are currently experiencing an increase in follow account interactions, of which we have 9 follow accounts. And has an additional 2 retweets on campaign posts.

Overall Update

Time people saw this tweet on twitter today:

Impressions	39,457
Organic	1,989
Promoted	37,468

All views (autoplay and click) of your media are counted across videos, vines, gifs, and image:

Media Views	7,936
Organic	228
Promoted	7,708

Times people interactedwith this tweet:

Total Engagements	938
Organic	165
Promoted	773

Times people viewed the details about this tweet:

Detail expands	487
Organic	81
Promoted	406

Numberof clicks on media counted across videoss, vines,gifs, and images:

Media Engagements	207
Organic	56
Promoted	152

Number of clics on account:

Profil clicks	84
Organic	4
Promoted	80

Time people Likes on this tweet:

Link clicks	104
Organic	19
Promoted	81

Clicks on URL or Card in this post:

Likes	38
Organic	0
Promoted	38

Clicks on Hashtag:

hashtag Click	7
Organic	2
Promoted	5

Replies to this tweet:

Replies	4
Organic	0
Promoted	4

time people retweets this tweet:

Retweets	9
Organic	4
Promoted	5

number of people follow:

Follows	9
Organic	0
Promoted	9

Account Activity:

Overall Analysis:

The ad has been running for eight days, and this is the eighth day, this post was updated on April 28, 2021. With a total campaign cost of $ 50, and a campaign cost of $ 5 per day. Here we got a total of 39,457 impressions. And the number of videos watched was 7,936, for a total of 104 clicks on the linked link.

So far we have 9 accounts to follow until April 28, 2021, and have retweeted 9 posts. Previously, we hoped the best would come after a few days. And this is a marketing system to introduce steemit to a wide range. In essence, our goal is to get people to know steemit, and this is the first step.