The New Age of Advertising: Kind Ads!!!
At present, advertising is one of the most profitable businesses that exist, the demand for this service is requested by all companies in the world, whether small or giant corporations, consequently, the large amount of demand for this service means that there is also great competition among companies that offer the advertising service, which usually distorts and decreases the quality of service and reputation.
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Despite the fact that there are organizations with a great reputation behind them, this being synonymous with quality, there are still some disconcerting aspects and the need to progress and evolve everything related to the service. Many of these well-known companies charge an excessive amount of money and do not focus on the right demographic audience for the product or service they promote, as a result the company does not realize the full potential it should.
Giants like Facebook and Google have a large part of the market centralized, but in spite of that, do they think they offer a quality service, I say no, since they saturate their platforms with "junk" advertising that we don't want to see, there are even malicious ads that seek to damage and compromise users' information.
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Many of these problems could be corrected with a decentralized platform based on blockchain technology, since the transparent and secure way in which this technology works all these problems would be corrected immediately, all this is what Kind Ads has proposed.
What is Kind Ads?
Kind Ads is a decentralized platform based on blockchain technology that aims to eliminate intermediaries and directly connect advertisers with publishers and users, this will facilitate communication between them and save large sums of money that are lost through intermediaries, allow you to vote and rank publishers to have a more reliable option that best suits you.
It will even reward users for viewing ads, something that is not possible within a centralized ecosystem, this will be a very positive aspect that will improve the experience of users accustomed to bad advertising services.
Decentralized Advertising
The purpose of Kind Ads is to put the advertiser's product or service directly to the people who are really interested, eliminating intermediaries, this will exponentially improve the marketing of advertising worldwide. Equally beneficial for publishers, their work will be virtually independent, as they will leave aside centralized advertising companies, their ridiculously high fees and commissions, and publishers will be able to decide the amount of work they will do and the time they will work on it, they will be completely independent.
Kind Ads : Companies and their Demographic Potential
Since Kind Ads' mission is to conceive of a direct relationship between advertisers who could be business owners, the relationship between companies and users will be much more efficient.
All companies know that in order to properly evaluate a specific community or population, they must be aligned with the demographic profile of their potential customers. Kind Ads will help companies see if the community they are considering has the features necessary to support their business, Kind Ads will help in the following ways:
Purchasing Power: Companies will be able to know the level of disposable income and therefore the purchasing power of users within that community.
Age: Companies will know if there are a large number of people in the community within the age range that they believe may be appropriate for their service or product.
Leisure: Thanks to Kind Ads companies will know the type of activities that users develop within the community and this will help to know how they will react to your product or service offered.
Token KIND
The Kind Ads platform will feature Kind tokens, companies looking to advertise will pay for the service with this token, plus users and publishers will also earn tokens, this will ensure a continuous flow of transactions within the platform from which everyone will benefit, this will greatly help the experience of everyone involved within the platform.
Team behind Kind Ads
The team behind this project is made up of a select group of experienced and reliable professionals who have a great deal of knowledge in all areas of the digital advertising market, led by co-founders Saulo Madeiros and Rafael Mayrink.
The main problems found within the digital advertising market are due to intermediaries, which he attributes to a bad experience on the part of users caused by false, invasive and unhelpful ads, however, Kind Ads is a great solution that will allow advertising to have a revolutionary change with its transparent, secure and reliable method.
More Information and Resources:
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