What is Copywriting?

Copywriting is a content production strategy focused on convincing the reader to take a specific action. The copywriter must write the "copy" (text) thinking about its compelling character, using triggers to arouse interest in the reader, in order to generate conversions and sales.

Writing well is essential, but not enough if you intend to turn your reader into a customer. There are 3 basic commandments that must be respected in the production of any content for Digital Marketing (be it a text, be a micro text, be a video, be a podcast, be an email ):

• inspire the reader;
• create a relationship with the brand;
• motivate readers to take action on the service or product.
  In addition to these principles, when planning a Copywriting strategy, some other elements must also be considered so that your content is beneficial to both you and your reader.

Search:
A blog does not become a reference on a particular subject by accident. It will only achieve success if the content is incredible and really satisfies all the needs of the audience.
For that, it takes a lot of research and dedication, in order to produce the best possible content, that is, material that is really relevant to the persona, capable of entertaining and educating her.

Objective:
Do not think that the publication of posts should happen indiscriminately. Try to establish goals and a path for the customer within the sales funnel.
To assist you in this journey, a widely adopted practice is the editorial calendar. In it, you will be able to strategically publish content and launch campaigns, including exploring holidays and anniversaries.
Remember that this data will also be necessary if your company hires a marketing automation service.

Exclusivity:
There is no point in producing more of the same. If your website or blog delivers only the same basic content that is easily found at other addresses in the segment in which you operate, it will never attract your persona's attention.
To be outstanding and gain the trust of your reader, one of the essential elements of Copywriting is exclusivity.
Be creative, invest in research, and ensure that your content is unique, with new and relevant information for your persona.

Optimization:
It is ideal that you already keep in mind that SEO is essential to ensure that your website has a good position in the ranking of Google searches - or any other search engine - and is found by users.

Analyze:
Just as the relationship with the client does not end when a sale is closed, your work does not end when the post is published.
Follow the metrics carefully, see if the content is working well, see which tactics should be leveraged, and identify those that need to be avoided.
By analyzing your results, you will be more informed to make decisions and make the success of your website or blog possible.

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