The IKEA Effect

This is a page out of a little booklet I received recently as a gift. It's called "The Pocket Universal Principles of Design"

What does this inspire in my mind:

• We should not expect people to be as impressed with what we are delivering as we are ourselves! We know the effort that went into it and the difficulty, they don't – they see just the "assembled product" and judge it as such, without much consideration to "how hard it was to put together"
• When "telling the sales story", we should try to "take people on the 'making-of' journey because then they are more likely to realize and factor in the value of the effort
• When we "promote/sell something" outside, it's good to sell it in a status of "some assembly required" – the very act of doing some "assembly" (whether typing a few lines of shell commands in a terminal or screwing a couple of screws) will help the customer to "appropriate" the object they bought and they might become "ambassadors")

What am I referring to: we are working on an "easy to wrap your head around" product, a "blockchain-in-a-box", based on the #steem blockchain. I have published a more detailed article about it on my main account, @sorin.cristescu, go have a look.

(by simply clicking on the picture - thanks to SteemConnect)