"PUBG Mobile" becomes the first Chinese mobile game to successfully open the global market

News from March 16th Sensor Tower, a mobile application data analysis platform, released the latest research report today, bringing the list of Chinese mobile game products in overseas markets during February 2020.

The top ten downloads of Chinese mobile games overseas in February 2020 include: "Brain Hole Masters", "PUBG Mobile", "Call of Duty Mobile Games", "Endless Showdown", "Billiard City", "Unlock Ball", "I Love Puzzle Model", "Block Puzzle Jewel, Digital Coloring, Dream Home.

The report states that "PUBG Mobile" became the first Chinese mobile game to successfully open the global market. Tencent's "PUBG Mobile" has been in multiple overseas markets since March 2018, and has now reached its second anniversary.
I understand that as of March 15, 2020, the total overseas downloads of "PUBG Mobile" exceeded 515 million. For comparison, "Call of Duty Mobile Games" is 212 million, "Fortress Night" iOS is 119 million, and the total overseas download of "Operation Wilderness" is nearly 51 million times.

The report states that "Peace Elite" has a market share of 81.5% in the Chinese iOS market. "PUBG Mobile" in the overseas market share of more than 55% of the region is the Middle East, South Korea, and South Asia; in Eastern Europe and some Southeast Asian market share of more than 40%; in North America, Oceania and Northern Europe market share of more than 30%.

However, in the Western European markets such as the United Kingdom, France, and Italy, PUBG Mobile has a market share of just over 20% due to the popularity of console games. In the Latin American market, the market share of "PUBG Mobile" is less than 20%.

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