Obtaining More Targeted Advertising Through World Wi-Fi

You probably took the technology you use daily for granted (maybe like most of us do), but did you know that half of the world’s population doesn’t have access to the Internet? Sometimes this is caused by the lack of infrastructure, while other times, it’s the low income that causes this underdevelopment of entire nations. Even in Europe or North America, internet services or data packages (take for example smartphone data plans) can be extremely costly. Not to mention the extra fees individuals have to pay when travelling outside their home country!

So how could we possibly change this, without major changes in this industry? Is there a way to simply put the resources we already have to better use? This is exactly the idea and vision that created World Wi-Fi - to provide a free global WiFi internet access platform, using mostly private internet wifi routers and offer a better advertising platform. Studies show that now, more than 80% percent of the total number of wireless connections are created by home routers. By the end of 2018, estimates show that there will be more than 250 million private wi-fi router (worldwide).

Why not use the bandwidth that is allocated to these connections in order to provide a better internet coverage all over our cities? Probably, you are know thinking “Who would remove their password from a home network, knowing all the risks? Who would allow strangers to use their internet connection without getting nothing in return? How can ads be displayed?”

Well, it’s at this point that things get more interesting and are able to present the platform that World Wi-Fi develops.

Unused bandwidth monetization

First of all, it’s worth mentioning that this is a secure system - you do not have to remove your password protection, but rather download and install a new set of configuration for the router. In exchange for the number of devices connected to your network, you will receive cryptocurrency.

Where does this money come from? Each time a user connects to your wi-fi, an ad will be displayed (at the beginning of its session). Advertisers will, of course, pay a fee for this service. Through the implementation of blockchain solutions, these operations will be constantly monitored and secure. Smart contracts will create fair agreements between router owners and advertisers.

And guest users will be able to enjoy free internet and be part of a global community that can change forever the evolution of the Internet.

From the advertisers’ point of view

Currently advertising agencies or companies that simply want to promote their services/products are facing several issues (the need for testing different channels and campaigns, working with intermediaries, limits regarding measuring traffic or impact, etc.) - all these lead often times to enormous costs.

World Wifi addresses these problems and promotes a different approach and an improved strategy:

• It permits advertisers to better target their audience (according to gender, age, social media profile, specific location - street, house, etc.)
• It offers a greater efficiency of impressions as the cost of advertising is much lower than that of advertising in search engines or social media outlets.
• It grants advertisers access to all the reports/statistics it generates.

Moreover, all the data regarding ads displayed is directly stored in the blockchain and cannot be tampered.

Thus, advertisers get more transparency, better results, specific targeting, at lower costs!

Are you interested in learning more about this project? Visit the official website at https://en.worldwifi.io/ and find out how to be part of this decentralized wi-fi network project!