I totally get it. Like I said yesterday, I used to think I liked it more than I do. And I totally understand the additives element of Omnichicken, I guess sometimes I forgive it because I see it more as a novelty experience rather than a great brew and like to try it just to see what it's like. But I wouldn't call him a master brewer by any means, just a master marketer. Look at his use of emojis!!!