Thank you for continuously bringing these great projects to the attention of the community. What I really love is the focus on privacy. Blockchain has not reached masses yet and the current user base is somewhat sophisticated. This is a great thing for a project like Esos. The general community does care about privacy features.

The ICO is well rated. If I had to point a flaw, I'd say we have to wait till October 2019 to at least see the mobile app.

What do you think would be a good way to market to consumers?

Exactly what you are doing right now. It's hard to get the noobs on board something like this. Work on those who are already interested in crypto with articles/ads on the features.

What can dApps, in general, do to on-board more everyday people?

The two best examples I've seen are @steemhunt and @steemmonsters which have on-boarded many users.