DATUM: IMPROVING THE DECENTALIZATION OF DATA IN THE MARKET

Many firms and industries need data from their clients for their analysis in terms of knowing the customers taste and also meeting up with the demands of the customers which is a good step in satisfying the needs of the customers. Individuals don’t always have a security check to know if the data or information given is in secure hands which can be detrimental.

PROBLEMS FACED WITH THE COLLECTION OF DATA FROM USERS AND INDIVIUALS
The access of various users’ information has its demerits in terms of:

1. Lack of privacy of data being given to various websites
2. The information provided by the users can be prone to hacking activities
3. The users themselves don’t get full control of the information and data given to these websites.

WHAT CAN BE DONE
The existence of Datum which is a decentralized platform for data marketplace provides a lasting solution to the various challenges faced by individuals and companies in accessing and processing of these data in terms of:

1. Increasing the privacy of users, using the platform in terms of operating on the DAT token smart contract to make various users have full control in terms of:

• Making the users have the control of whom to share their data with.
• Also gives them the liberty to share their data with trusted individual and attaching a fee to it by monetizing their data
  on their will.

1. In terms of improving the security of various data received by individuals, Datum network makes all the data provided to have an encrypt to improve the protection with the use of a AE256-GCM.

2. The activities of the datum ecosystem will be on the operation of a decentralized system that will prevent any form of alteration of data given or provided by individuals of the platform.

HOW WILL DATUM INCREASE THE CUSTOMERS PARTICIPATION AND ACTIVITIES?
There are various systems put in place by datum in terms of boosting customers’ activities such as:

• The know your customers platform which makes users have the autonomy to decide the accessing of their data by any
  customer.
• The distribution of incentives to customers in terms of the monetization of their data and also have full control of the
  data provided.
• The data provided by the users can be assessed by various consumers which makes them have a trusted and verified
  data information services and this will prevent any falsified information.
• The provision of a good means in the storage of customers’ data by the use of storage nodes and gives the customers
  access to their data in the platform for a long period of time.

Conclusively, datum platform operates on a decentralized and smart contract system to create a new dimension in the data market by the use of a DAT token contract to build a secured data sharing ecosystem with the use of AE256-GCM to increase the security of the platform. Datum increases the participation of customers in the aspect of making the customers have the full authority to decide on the consumers or users they which to display their information to and the accessibility of data is made possible by the use of datum storage nodes.

For more information on DATUM, please visit the following useful links:
Website: https://datum.org
Whitepaper: https://datum.org/assets/Datum-WhitePaper.pdf
Telegram: https://t.me/datumnetwork
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