Gemstra BOUTIQUES is our flagship marketplace that connects Brands and Sellers in social selling. The success of BOUTIQUES led us to build ASTRA - a blockchain platform to serve as technology infrastructure for retail merchants to join the social selling economy. Gemstra will make the BOUTIQUES marketplace software open source and create the Gemstra SDK so any merchant (retailer) can easily add a social selling channel to their business.

One of the best parts about running Gift Guides like this one is getting to see brand new companies coming into the direct sales industry. Their next featured company – Gemstra – is just exactly that! A BRAND new company just getting everything set up to take the industry by storm! Gemstra was formerly known as JewelScent, but their owners had a much larger vision than their iconic jewel filled candles, and have recently launched individual, customized boutiques where their independent consultants can pick and choose which of their fabulous products they want to promote. This is a new concept for the industry and one I am super excited to see unfold!