The Social Economy: Unlocking Value and Productivity Through Social Technologies.
Social media is an important channel of communication with the new area of customer management or customer relationship management (CRM), when customers want to get in touch to a company either to ask question or lodge complaint, rather than picking hope you cell phone to dial the customer service or email the with email address. Social media has made it do easy just by visiting the soacil media page on web you will ne able to communicate with the customer relations channels wow is social media not great.
The customer relationship management are now playing a crucial role with the social media platforms this are few of them;
• Awareness, knowledge, consideration, selection: before purchases any product series of conversations about the brand the product will be place online, depending on the customer rating and reviews to push to buy. Research visibility in search, video, mobile and blog, more companies are profiting from the free sampling campaigns, increasing the social media to drive customer awareness and willingness to try new products.
• Satisfaction, Advocacy, Loyalty: after your gotten your product the social network which I call the CRM channel the one place you resolve complaints and consumer engagement, social media fans bases and a lot encourage valuable member discount building a personal relations, cause related marketing.
Do you know that having a brand new customer will cost hundreds of dollars, that why keep a loyal customers is ‘crucial’ for your bottom line.
Brands thrives in social media.
There are different company with beautiful brand such as Wine of the Month Club, Terry Precision Bicycles, The Vermont Teddy Bear Company, Green Mountain Coffee and other, there resonate with consumers because there story is real and highly reputation to thrive on social media.
Whether your customer is small or big, the reason why consumer her devoted is your brand and the products you are selling, you fans page on social media will buy you more good word about the product for customers who have connected with you on social media.
This post has been rewarded by the Steem Community Curation Project. #communitycuration06.