Why do small businesses struggle to post consistent social media content?

I run a tiny handmade-goods shop, and honestly, keeping up with social media is kicking my butt. I know I should post consistently, but between packing orders, handling customers, and, you know, having a life, my brain just taps out. Half the time I don’t even know what to post, and the other half I feel like it won’t matter anyway. I see other small businesses posting daily and I’m over here celebrating if I remember once a week. How do you all keep up without burning out or feeling fake?