@mrs.steemit - I am constantly impressed by your ability to address the questions plaguing most newcomers on Steemit. You have illustrated the point on brand equity very correctly and in extremely simple language that is easy for everyone to grasp. I was definitely aware of the importance of branding because I have worked with some multinational big companies. I knew that these companies value their brand image as an asset at close to 7-10% of their own turnover. However, I had not really thought about how building a brand is very important for presence on Social media - like Steemit. Thank you for this useful article. Upvoted.

I think I have tried to follow what you have outlined so far in the last 2 months on Steemit and have, unconsciously, tried to build a brand. I think my brand image is of being passionate about Wildlife and Steemit. I will put more focused efforts now, guided by your articles. I would be really obliged if you take a look at my blogs and provide some feedback on this aspect.

Regards,