Pantone's Color of the Year 2018 - Ultra Violet

“A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future” .

“Musical icons Prince, David Bowie and Jimi Hendrix brought shades of Ultra Violet to the forefront of Western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”

the Pantone team says .