What you wrote jibes with what I read from other creatives. Including this:

I have been thinking for many months about how to simplify the complexity of Steem. It's quite a technical challenge to undertake for most people and I see the great need for simplification of the things that run Steem. Honestly, I had been thinking of a solution to this for 8 months.

That's where a lot of good and useful ideas come from: brooding over a question for some time before you latch onto a fitting answer.