Ethereum to Acquire Top-Level Domain Name With New Partnership

Ethereum has entered into an agreement with a provider of end-to-end domain services Minds + Machines Group Limited (MMX) that will let Ethereum Name Service (ENS) get a top-level domain name, according to an Aug. 3 press release.

Under the agreement, Ethereum’s (ETH) consumers will be able to register their addresses with MMX’s top-level domain .luxe (an abbreviation for “Let U Xchange Easily”), which is set to be launched “soon.” The .luxe extension will reportedly enter its pre-launch phases in the near future, and go on sale to the public this October.