NBA & NFL Believe in Non-Fungible Tokens, But Not Contract Tokenization

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NBA & NFL believe that non-fungible tokens will drive greater fan engagement, but remain opposed to player contract tokenization

NBA tried both public and private blockchains

The NBA has experimented with both public and private blockchains, each with its own pros and cons. Public blockchains allow more freedom and greater engagement at the expense of control. Private blockchains give you greater control, but you trade freedom and engagement for it. O’Keeffe also shared her advice to blockchain entrepreneurs looking to sell their products to the NBA:

“We have met with dozens of companies in the space. They were coming to us with capabilities, not products.”


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