Rewarding Those Who Complete A State-Specific Online Education Course With Web3
A challenging marketing situation is one which is neither local nor national, but rather statewide. Furthermore, this is the case for the company as it operates in 3 different states which are not attached nor in the same region such as "New England, " the "West Coast", nor "Deep South". In this specific case it is a company which has been approved by three different states to offer state-compliant driver education courses. The company offers many courses based on state-specific age range mandates, such as Texas having two courses: a 24-hour course for teens in high school ages 15 to 17, and the other is a 6-hour course for those in the 18 to 24 age range. Additionally, some (but not all) have a corresponding Spanish language course to mirror the main English-language versions. https://www.driverseducationofamerica.com/
In this kind of business, there isn't much in the way of additional products or services which can be offered to graduates of the course. Typically the student completes the video training modules, passes the state-mandated test questions online, and then takes the certificate for passing the course to the local drivers license office for the next step toward earning a license.
However, the driver education company retains the customer information and email address of the student (or the parent if the student is under age 18). Here are some possible Web3-related actions that the company can take to increase sales from future students while also increasing the earning potential from each student who graduates the course.
POAP NFTs. These NFT "badges" give a time stamp of completion on the blockchain. Additionally, the description and/or the NFT image itself can be branded with the company's website information and phone number. The link(s) inside the description can get crawled and help boost SEO rankings + give more brand mentions of the company on the blockchain as the company's information enters new digital asset wallets on a random, but consistent, schedule since students graduate the course every day.
Should the student pass the drivers test and have an affinity for NFTs, then the student can post POAP "Moments" or "Capsules" with the company's information pre-built. That way the students share special memories of dates & times when they accomplished a personal milestone, such as obtaining their drivers licenses. The company will be associated with those special moments and the blockchain can pick up the company's name, the specific state (possibly city or town), and even the website URL.
If the student tags the company with images or video of these special memories on traditional social media, such as Instagram or TikTok, then the company can pin links to those specific URLs in a Web3 platform tied to geospatial maps. The locations likely would be the local driver license testing centers in that specific state. Each pinned image would be associated with the company, and the blockchain could pick up that information.
In the same thought process the company could pin images (or screenshots) of those memories on the local driver license office map locations on such platforms which also permit preserving the text & image(s) on the IPFS network. The HASHID later could be used for additional purposes, and even mentioned as part of a future press release or other SEO-based effort.
These are just some of the thoughts. Feel free to leave a response as to other ways such a company marketing statewide can use Web3 when there typically is only one sale - and no "back end" products or services.