Setting up for some basic video tutorials can be close to free. The equipment shown here is probably around $2,000 to $3,000 total. Investing in video production equipment has given me the highest return out of anything I have ever put money into. While many of us are quick to say the cost is too high, it is easy to get started for almost nothing and then consistently upgrade over time. In the first years I made videos online, I only spend a few hundred on equipment.