Power of Digital Marketing

Digital Marketing has become a buzzword of the modern-day internet, but why is it so important? Looking at facts we find how the world’s consumers are shifting towards digital media: About half of the world’s population is now an internet user and around 3 billion people are mobile phone internet users; the same amount of people use social media each month. If the consumers are now digitally present, marketing needs to be there as well. Digital Marketing is beneficial over traditional marketing because it reaches more people, is more personal, allows more engagement from the customer, allows innovative communications, is important for online sales, and reduces costs immensely.