Elon Musk launched today a new site ??

Today I received a letter about the start of the project Ilona Mask.
And as I understood this project Elon Musk launched
in honor of the beginning of preparations for the launch of his Roadster on Mars

roadsterplanet.com
Checked the domain was registered today!

As I understood from the site and sponsors, this site will be aimed at the owners of the Roadster.
I do not quite understand why I received this
invitation and whether Elon Musk has something to do with him.