Facebook improves feed and gives priority to friends and family posts

Recent update gives a new emphasis to content people want to see, giving priority to friends and family posts in the news feed.

Without any news or admiration, Facebook is the most used social network in the world. And, as such, it must be in constant recycling of the appearance, form of display of contents, characteristics, offers, definitions, etc.

Thus, following a new update, Mark Zuckerberg's platform improved the News Feed by promoting the display of content that is really meaningful to users.

Your News Feed will prioritize publications made by friends and family so you can stay current and interact with what interests you most.

This was announced through Mark Zuckerberg's own Facebook page :
https://www.facebook.com/zuck/posts/10104413015393571

Facebook will prioritize publications that spark conversations and inspire meaningful interactions. In this sense, publications that inspire feedback, publications that can be shared through Messenger, and publications that the user may want to share and react to are displayed more quickly.

What about Pages and other content?

The bad news for those who are mainly interested in page content is that they will be shown less frequently and without priority over the aforementioned publications.

In practice, this update will reduce the display of professionally produced videos as well as other publications from publishers or companies that do not promote meaningful interactions between people.

So those who have Facebook pages can see their reach, video viewing time, and short-term traffic reduction . However, this impact will vary from page to page, conditioned by the type of content produced and the way people interact with this content on Facebook.

Pages whose audience tends to passively consume their content may have more pronounced decreases in distribution . Pages whose messages result in meaningful interactions between friends will have less negative impact.