Music festivals: the new weeks of fashion.

Musical events have become a container of trends and a catwalk where to promote the event

From right to left: Talita Correa, Alessandra Ambrosio, Ludi Delfino and Jessica Steindorff at the Coachella 2018 festival. GETTY

Something new, something old and something borrowed. Until now, these were the three precepts that every traditional bride should follow. But beware: given the advance with which some attendees to music festivals prepare their looks, it could be said that these events are the new weddings. Months of training are seen behind the most sophisticated, seemingly neglected, hyperproduced or extravagant outfits of the public of these events.

In the same way that conventional fashion has generated the cruise collections that illustrate the halftime and capsule collections for which a limited number of looks are generated, which can only be acquired during a specific time, music festivals have become a sort of catwalks where the common denominator is to leave nothing to the imagination. Anything goes to give promotion to the event, to oneself and to publicize the sponsoring brands crossing the borders of the purely musical.

Coachella, the festival held in California, has once again become the infallible catwalk for artists, models, influencers and other audiences that aspire to its 15 minutes of fashion fame. Proof of this are the various photo galleries with which fashion magazines populate the digital realm to win the battle of the audience: that struggle whose reward is the profitability of content, popularity in social networks and the diffusion of bloggers as Ad men and women sold to the highest bidder.

This year, 2018 was the year in which Beyoncé once again set foot on the Californian festival scene, and with her return marked a before and after being the first African-American woman to headline this musical event, which has already become a social event, at the height of the Oscars or the Superbowl. The singer generated again its magnet effect thanks to its styling, which the press has called Beychella, and can be purchased in an ephemeral store online. With them he emulated a majorette in its most glamorous version, thanks to a university-style sweatshirt combined with silver boots with high-fringed cane. He also made his personal tribute to the Egyptian goddess Isis with a look signed by Olivier Rousteing for Balmain. And gave free rein to his more guerrilla and cabaret version thanks to the asymmetric body with camouflage print and sequined miniskirt that he dressed in his performance with his former colleagues of Destiny's Child: Kelly Rowland and Michelle Williams.

Under the umbrella of Coachella, old-school celebrities present their fashion credentials. For Daniel García, ICON's fashion director, with this festival "we went back into the clean sexy hippie style loop with cut jeans, which could give us a break". Under these premises, year after year, Victoria's Secret angels act as Alessandra Ambrossio but, in each new edition, they are forced to share protagonism with the new trends. Influencers of new and consolidated batch, like Hailey Baldwin or Kendall Jenner, have done the same with the laureated return of the 90s. In which the sports attire is seasoned with shorts and cocoon jeans, minimalist sunglasses, sports, gold jewelery, fanny packs, makeup in peach tones and braids or bows in the purest style of Gwen Stefani in No Doubt.

While the sun is the one that marks the outfit in Coachella, in other appointments like the English Glastonbury (which this year will not be celebrated) the mud that forms with the rain does. As a result, Kate Moss made the Hunter boots the armor with which all trendy attendants had to equip their feet to enjoy the music and the place. Because, as Cecil Beaton said: "fashion is a story in series that never ends"