Power of Gamification which changed the level of engagement and productivity
Gamification is a technique to encourage engagement with a product or service in any platform. Today I logged into my online investment site, where I got ranked 24.7%, I noticed this some couple of weeks back where I got the overall percentage of 13%. It psychologically motivated me to invest or blindly put some money into some portfolio just to increase my score in the dashboard.
Gamification creates a win-win situation for the involved parties, in my case both the company is getting revenue and the person involving also psychologically gets motivated to increase their investment or concentrate on savings.
Gamification is applied in wide range of industries like Marketing, Inspiration, Health, Work, Crowdsourcing, Education. It is almost all the industries got positively influenced by the Gamification.
It creates a carving in the brain whenever you get points or bonus or badges or rewards. So people get going even after the levels they play get tougher and tougher.
We are also implementing the concept whenever we achieve something we are treating ourselves with great gadget, tour or with food. But if we implement this concept with our daily habits, we could be more productive.
So what is your gamification implementation in your life?
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