I believe that they don't want a name which is to connected to any platform. Look at all the Steem domains / tools / dapps and the mass rebranding which is going on right now.

@steempeak is searching for a platform agnostic brand name. Because they:
-don't wish to go through rebranding again,
-plan to support multiple platforms.

Besides, I like the name 😀👍

Ps: Leah, it's nice talking to you after a long time.